Inspired by the adrenaline and precision of real-life racing, the La Prima Formula Steering Wheel is built for top-notch performance.
It's all about making your racing experience as personal and effective as possible.
With our RaceHub software, customising your wheel is a breeze.
You can tailor every button, switch, encoder, and paddle to fit just how you race, setting you up perfectly to conquer the tracks ahead.
And to make sure your wheel is always solid and responsive, we've designed it with a metal spider interface.
This feature strengthens the wheel against flexing and allows you to swap out handles as needed, ensuring your setup evolves with you and always meets your racing demands flawlessly.
The La Prima Wheel is packed with features to put you in full control: 12 push buttons, two versatile 7-way kinky switches, three rotary encoders, and two thumb encoders.
All are crafted to the highest quality standards and rigorously tested in Asetek’s automated machines to guarantee they stand up to years of intense racing.
On the back, the wheel includes two contactless magnetic shifter paddles, ensuring your gear shifts are quick and smooth, helping you maintain momentum no matter how tight the race gets.
And for a dash of flair that's as functional as it is stylish, there are 15 fully customisable aRGB LED rev lights.
Not only can you tweak the aesthetics of your wheel through RaceHub—adjusting brightness, colour, and effects—but these lights are also crucial for timing those critical gear changes that could be the difference between taking the podium or trailing behind.
Many wheels, sim racing or real-life racing, get their strength and rigidity from the front face plate and the handles, oftentimes in a closed construction.
Unfortunately, that also makes them locked in size and design. To achieve maximum stiffness, Asetek have used an injection moulded chassis with a carbon, glass, and plastic composite material, providing a very high natural rigidity and strength, and featuring a laser-etched forged carbon exterior.
This allows you to easily change the handles, add clutches, and DRS paddles, while not relying on the handles to provide strength and stiffness.
The ergonomic handles on this wheel are crafted from soft, durable silicone rubber, making them not only comfortable to grip but also super easy to keep clean and disinfected.
Whether you're racing glove-free or prefer to wear gloves, these handles are designed to provide consistent comfort and solid control each time you take the wheel.
What's really cool is the flexibility these handles offer. Want to switch up the look or feel of your wheel with Asetek LMP or suede handle? No problem!
The handles are super easy to swap out, allowing you to quickly upgrade to different colours, sizes, shapes, or even adjust the firmness to match your racing style or enhance your comfort.
This feature is perfect for drivers who love to tweak and personalise their setup to keep it feeling fresh and tailored just right.
On the backside of the wheel, you'll find two contactless magnetic shifter paddles by default.
These paddles are all about enabling quick, smooth gear shifts that feel as effortless as breathing.
They're designed to help you shift faster without any physical contact, reducing wear and tear and enhancing your overall racing performance.
And it's not just the paddles that are built to impress. Both the paddles and the wheel chassis are made from an ultralight yet super stiff carbon composite material, thanks to a high-tech injection moulding process.
This choice of material ensures that your wheel setup isn’t just lightweight—it’s also incredibly durable and rigid, giving you that consistent, responsive feel you need when you're pushing your limits on the track.
The Asetek La Prima Formula Wheel is designed for precision and performance, offering features like 12 push buttons, two 7-way switches, three rotary encoders, and contactless magnetic shifter paddles. Its ergonomic and interchangeable handles, combined with customizable RGB LED rev lights, make it highly adaptable to any racing style, ensuring smooth and responsive control.
Yes, the La Prima Formula Wheel is fully customizable using Asetek’s RaceHub software. You can map every button, switch, encoder, and paddle to fit your racing preferences. The software also allows you to adjust the brightness, color, and effects of the 15 aRGB rev lights, enhancing your race timing and overall experience.
The Asetek La Prima Formula Wheel features two contactless magnetic shifter paddles on the back, ensuring quick, smooth, and precise gear changes. Since they operate without physical contact, the paddles are more durable and provide consistent, wear-free performance during intense racing sessions.
Yes, the ergonomic silicone rubber handles on the La Prima Formula Wheel are fully interchangeable. You can easily swap them for different styles, colors, or firmness levels to match your racing preferences. This flexibility allows you to personalize your wheel and keep your setup fresh and comfortable.
The wheel provides hyper-accurate feedback with its 15 customisable aRGB LED rev lights and contactless magnetic shifter paddles. These features, combined with the advanced encoders and switches, ensure that every movement and input is precisely reflected in your racing experience, helping you optimize your performance.
The La Prima Formula Wheel is compatible with Asetek's direct drive wheelbases, including the La Prima, Forte, and Invicta models. It connects easily via the quick-release system, and while designed for PC use, future console support is planned via a motherboard exchange.
The La Prima Formula Wheel is built with durability in mind, featuring an injection-moulded carbon fibre-reinforced chassis and an aluminum front face for extra strength. The contactless magnetic shifter paddles and the overall construction ensure that the wheel can withstand the rigours of intense racing sessions.
The Asetek La Prima Formula Wheel is backed by a 2-year limited warranty that covers manufacturer defects and faults. If your wheel does not perform as expected due to manufacturing issues, Asetek will repair or replace it. The warranty does not cover normal wear and tear or misuse.
Tech Specs
Exquisite, radical, and minimalistic Danish industrial design
15 aRGB RevLEDs
12 Push buttons, 2 seven-way Kinky switches, 3 twelve position Rotary encoders, 2 Thumb encoders
2 Contactless Magnetic shifter Paddles
Injection moulded carbon fibre reinforced composite chassis with aluminium front face
Easy-to-use, no-play quick-release. Ensuring stable data and power transmission without the use of cables, batteries, or wireless signals.
Possibility to change to XL handles at a later time
Software Features
Full button, switch, encoder, and paddle custom mapping
Customisable Rev lights
Pitlane control and Pit limiter
Night mode
LED start-up sequence
Auto connection detection
Dimensions
290mm diameter with default configuration. 294mm diameter with XL handles.
Compatibility
PC
To the extent possible, an upgrade to console support is planned in the future via a motherboard exchange.
Platforms: Windows 10, 11
Products
Asetek Simsports® Invicta Direct ™ Drive Wheelbase
Asetek Simsports® Forte® Direct Drive Wheelbase
Asetek SimSports® La Prima™ Direct Drive Wheelbase
Games
Assetto Corsa
Assetto Corsa Competizione
DiRT Rally
DiRT Rally 2.0
F1 Series
iRacing
Project Cars 2
rFactor 2
And many more (all games that accept direct input devices)
Asetek La Prima Formula wheel
Sticker sheet
Installation accessories
User manual
Asetek wheels are backed by a 2 year limited warranty. This warranty covers you against manufacturer defects and faults
If for some reason your Asetek wheel does not perform as expected or in the rare event you experience a system failure, simply contact us and we'll repair your item under warranty.
Please note that this warranty covers manufacturer defects and faults only and does not cover normal wear and tear or misuse.
You might have some questions about shipping times and costs. So, let’s cover some of those questions for you.
We’ve partnered with Australia’s fastest couriers to make sure you get your order FAST.
99% of our orders are shipped within one business day. That means if you order on a Monday, we’ll usually ship same day or the next business day (Tuesday).
Your order will usually arrive in 3 to 5 business days. Of course, this depends on where you’re located. If you live in a metro area, you can expect your order to arrive within 3 days.
If you live outside a metro area, you order will usually take a little longer to arrive. We recommend you allow 5 business days for your order to arrive.
The moment your order is on the way, we’ll send you tracking details via email. That means you’ll be able to keep an eye on your order and see where it is at any point in time.
Of course, if you have any questions or queries in relation to your order, simply email us, call (03) 9961 0240 or open the live chat function. We’ll help you in any way we can.
Shipping costs depend on item weight and shipping destination. We’ll do everything we can to ensure you receive the best shipping rates available.
Shipping is calculated in checkout. Simply fill in your address details and our shipping calculator will show the final shipping cost.
A lot of items we sell include free shipping. If an item is labelled free shipping, you won’t pay a single cent for shipping.
No stress. If you’re not home, our couriers will drop your order off at the nearest depot or post office.
Contact details will be left at your door or in your mailbox so you can organise redelivery.
No worries. The first thing we recommend you do is check your tracking details. It may just be that your order was held up a little.
If your tracking details don’t shed any light on where your order is, contact us on (03) 9961 0240 and we’ll help work out where your order is.
If you’ve clicked on this tab, you’re obviously looking for a reason or two on why you should shop for your gaming goodies at Gamer Gear Direct, rather than those other online stores.
And we’ll (not so) humbly say there are SEVEN reasons we think you should shop with us and not hand over your hard-earned cash at one of those big box retailers like Harvey Norman or JB Hi-Fi.
We’ll bend over backwards to ensure you are 100% happy and satisfied with your order and our world-class customer service. We want you to rave about your experience with us to your friends and family.
But we know that’ll only happen if we treat every customer like you’re the most important customer in the world. And you are! Without you we wouldn’t be in this business. We’ve only got to where we are today by treating our customers to a high level of service that you’ll rarely find online.
We’ll literally bend over backwards to ensure your experience with us is one you’ll shout about to your neighbour or mates at work. See, we’re not one of those big box electronics stores with a multi-million marketing budget. Those companies treat you like a number. Because they can afford to! They’ve got money coming out of their ears.
We’re different. We’re a small Aussie owned and operated business. Every single potential customer that hits our website is precious to us (that includes you). So, again, we’ll do everything we can to make sure you’re over the moon with your Gamer Gear Direct shopping experience.
Do you think Harvey Norman can promise that kind of service?
Probably not. In fact, I’d bet my house they won’t. But look, you don’t have to take my word for it. Here’s what our customers are saying about us…
Ashley Woolnough says: ‘I want to say a huge thank you to Blake and the team at Gamer Gear Direct. The service has been absolutely impeccable from the moment I first looked at items to the moment they were delivered. I bothered Blake quite a bit, but nothing was too much trouble and he went above and beyond to help me. 5-star service’.
Luke H. had this to say: ‘Amazing, Excellent Service. I'm very impressed. Well informed staff and good quality selection of Sim Racing gear. Staff even went above and beyond to answer a query regarding whether a certain set of pedals would properly mount to a specific cockpit by testing it themselves on my behalf. Delivery is ridiculous fast and free. Less than 24 hour delivery to Sydney NSW which is impressive. Definitely my go to place for all future gear'.
And this from Brendan: ‘Hands down the best online supplier in Australia atm. Customer service is above an beyond any other Australian company. Blake is always happy to try an keep the customer as happy as possible an with the best deal. I will be back...a forever shop and first stop when hunting any sim upgrade.’
That’s not an exhaustive list, either. There are plenty more happy customer stories we could share with you. But let’s move on to reason number two…
We’re around to support you and help you out with your questions and queries between normal business hours (Mon to Fri, 9am to 5pm).
We understand a lot of our customers (like you) are busy individuals.
Sometimes, you’ve only got time to peruse our website when you’re sitting down on the couch, chilling out after a hard day at work (maybe with a cold beverage in hand).
If you need a hand with anything, or you’ve got a question. Just tap on the live chat widget (at the bottom right of screen), email us (support@gamergeardirect.com.au) or call on (03) 9961 0240.
The moment you buy anything (yes, anything!) from Gamer Gear Direct you’re automatically covered by our 30-day return policy.
Buy today and if your item is not performing as it should or is faulty just return inside those first 30 days, in 'as new' condition for a refund or exchange. Please note that our return policy does not cover 'change of mind' purchases.
On top of our 30-day return policy, you’re also covered by a manufacturers’ warranty. Every product we sell is covered by a MINIMUM 6-month warranty (most are covered by a 1 year or better warranty).
When you buy from us, you’re buying top quality, brand name products (no crap ‘grey import’ products here), that’ll do exactly what they say on the box.
You'll find more details on our return policy HERE.
That doesn’t mean we’ll always beat the competition on price. Some of the big-name stores bulk up big time on products. We’re still competitive, but may not have the margin to beat them.
That aside, our prices are easily some of the cheapest you’ll find online. Plus, when you bundle several items together, we’re more than happy to chat about a bundle discount
Hit us up and we’ll chat more about price (you can open the chat widget at the bottom right of screen and start a conversation).
When you’re shopping online, you want your order delivered fast, right? We understand. That’s why 99% of our orders are shipped within one to two business days from the time you order.
Your order will usually arrive at your doorstep within 3 to 5 business days from the day you ordered. Doesn’t matter whether you order a 50kg racing simulator cockpit or a mousepad, we’ll make sure you get your order in super quick time.
We use the fastest couriers in the country to make sure you get your order in record time.
You can track your order the entire time, too. As soon as your order is on the way we’ll send you an email with tracking details, so you can keep your eye on where your order is the entire time.
Of course, if you have any questions or queries about your order simply email or call us and we’ll help you in any way we can.
Nothing worse than buying something online and it’s faulty, right?
We feel you.
That’s exactly why every item we stock is covered by a minimum 6-month warranty.
If the product you ordered from us doesn’t work right, simply return it to us and we’ll get it fixed for you under warranty.
Or if we can’t have it fixed, we’ll provide you with a replacement item as soon as possible.
Our shopping cart is fitted with SSL encryption.
What the hell does that mean, you ask?
Well, that simply means all your data is 100% secure when you shop on the Gamer Gear Direct website.
We don’t save or share any of your payment details. Nor are those precious details stored anywhere on our website.
So, there you have it. There are our 7 big reasons on why you should buy all your sim goodies from us and not the competition.
Remember, we are always happy to chat with you at any time. You can open a live chat (at bottom right of screen). Email us at support@gamergeardirect.com.au or give us a call on (03) 9961 0240.
